Strengthen Your Board with Ecommerce, Marketplaces & AI Advisers
Strengthen Your Board with Strategic Firepower in Ecommerce, Marketplaces and AI
Zamir Cajee and Ali Shariat offer strategic guidance to a select number of businesses each year, serving as Non-Executive Directors or Board Advisors.
They bring deep, strategic insight in the evolving world of ecommerce, digital marketplaces and AI.
With decades of combined experience building and scaling brands across Amazon, DTC, and emerging AI-led systems, they understand how the digital commerce landscape is shifting—fast. They’ve helped companies navigate these changes not just operationally, but at the highest levels of decision-making.
Who we work with
We partner with forward-thinking founders, investors, and leadership teams who want to:
• Strengthen their board with ecommerce, digital or AI expertise
• Position themselves effectively for funding rounds
• Sense-check growth strategies against global marketplace trends
• Avoid common traps we’ve seen too many companies fall into
• Add reputational weight to their board through association and experience
How we work
We take on a small number of advisory and non-executive roles each year—both short-term (less than 12 months) and long-term (12 months+).
Typical engagements include:
• 1–2 hours per month, joining board calls, strategic reviews or investor meetings
• 2–3 days per year in more intensive formats, including away days or funding round preparation
• Flexibility to align with what matters most for your stage of growth
We are low on ego, high on collaboration, and work best with teams who want to ask better questions and make smarter decisions.
Why it matters
In a world of accelerating change—especially across marketplaces, AI, and consumer behaviour—what worked before no longer guarantees success.
Boards that bring in digital-native, commercially-proven thinkers are better positioned to:
• Move with confidence
• Avoid noise
• Spot strategic risks early
• Take decisive action at pivotal moments
And, at times, it simply helps to have people in the room whose names and reputations are trusted in the business community.
Open to the right invitations
This is not a service available at scale. We selectively accept NED & advisory roles where we believe we can add real value and where the chemistry is right.
If you’re building something interesting—or you’re already well-established but facing a new inflection point—we’re open to a conversation.
To explore availability or discuss a potential opportunity:
