Rufus v Traditional Search: What’s the Future of Selling?

Episode Description

AI is set to have an increasingly significant impact on sellers in 2025, especially on platforms like Amazon.

In this episode Ali & Zamir digest how Amazon is leveraging AI to personalise search results and enhance product recommendations based on user behaviour and preferences. They discuss the evolution of purchasing and the way AI analyses search intent, highlighting that sellers will need to adapt to new metrics, such as click-through rates and conversion rates, rather than just impressions.

Key Takeaways:

• AI is significantly changing how Amazon personalises search results for consumers this year.

• Sellers must focus on click-through rates and conversion rates as new key metrics.

• The de minimis rule in the US allows products under $850 to avoid duty, benefiting Chinese sellers.

• Many Chinese sellers are moving to platforms like Temu and AliExpress due to less stringent regulations.

• D2C sites are facing challenges as consumer trust diminishes with the rise of AI-generated content.

• Ultimately, quality and brand reputation will dictate success on Amazon, regardless of seller origin.

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