Black Friday & Cyber Monday Predictions 2024
Episode Description
This episode features predictions for the sales weekend of the year - Black Friday & Cyber Monday.
Ali & Zamir discuss the peak shopping days to look out for, with momentum expected to surge from November 29th as monthly salaries hit bank accounts, they share key insights on consumer behaviour and the timing of expected sales spikes.
Discover which product categories are set to dominate, with toys and games leading the way at 110% growth, followed by a surprising second-place contender. The episode also offers practical advice for brands to prepare for the shopping frenzy, from stocking up on inventory to fine-tuning promotional strategies. This is your essential guide to maximising sales during the holiday season!
Like and subscribe wherever you get your podcasts, and don’t miss next week's special episode packed with exclusive real-time analysis of the Black Friday & Cyber Monday weekend.
Key Takeaways:
The peak shopping days during Black Friday week are expected to be around November 29th to December 2nd.
Brands should prepare for higher sales growth, particularly in Toys and Games categories this year.
Despite initial lower sales figures, significant growth is anticipated post-Black Friday as paydays align.
Toys & Games are the top selling category but there is a surprise second-place category for growth during this period.
Retailers should focus on optimising their offers to maximise value perception among consumers.
Don't panic if your early sales are lagging; significant growth is coming soon.
For more strategies for managing Amazon FBA stock, balancing storage fees, and optimising visibility to boost sales and profitability, get in touch.