How This Way Up Transforms Brands into Online Marketplace Leaders
Welcome to This Way Up, where we turn the chaos of e-commerce into your biggest success story. Think of us as your behind-the-scenes growth partner - the ones optimising, strategising, and moving those sales charts in all the right directions. No corporate jargon here - just real, actionable results delivered with a passionate, no-nonsense approach.
Who We Are and What Drives Us
We didn’t start as consultants or advisers - we started just like you. Ali and Zamir, the co-founders of This Way Up, built their careers by selling and scaling their own brands on Amazon. Over 20 years, they’ve encountered every hurdle, every win, and yes, every cringe-worthy rookie mistake you can think of. They turned brands from garage start-ups into thriving market leaders through trial, error, and grit.
Ali’s first brand soared to success when he combined community crowdfunding with smart product targeting. But it wasn’t without challenges - adapting products to suit different markets, handling logistics, and navigating Amazon’s labyrinth of processes taught him lessons no textbook could.
Zamir’s story started with sheer determination; armed with a credit card and a vision, he flew to China to build a consumer electronics brand. Years later, his smart decisions - and some painful errors - helped him dominate global markets.
Here’s the thing - building a brand in the fast-moving eCommerce world isn’t easy. We get it because everything we do at This Way Up is shaped by the real wins, lessons, and even the "oops" moments that come with the territory.
But we’re not just about knowing the ropes; we’re about handing you the tools to climb higher.
Our team? Absolute rockstars. Think advertising experts, consumer psychologists, data analysts, creatives, native language speakers, and even former Amazon insiders who know the game inside out.
Together, we craft strategies that set trends. If you’re here reading this, maybe it’s the start of something big. You bring the vision, and we’ll make sure you’ve got everything you need to make it real. Sound like a plan?
What We Do to Help Brands Like Yours
At our core, we’re a team of experts who thrive on helping brands succeed in today’s algorithm-heavy, platform-driven world. Whether you’re trying to dominate on Amazon, scale with retail giants, or simply ensure every corner of your e-commerce presence is polished and optimised, we’re here to help.
Here’s how we work our magic (it’s more strategy than sorcery, to be fair):
1. Marketplace Mastery
Trying to crack Amazon, Walmart, or other marketplaces? We excel at making them work for you. From account setups and multilingual listings for global reach to advertising strategies and eye-catching designs, our team knows exactly how to align your brand with platform algorithms - and customer desires - to drive results.
2. Retail Growth Experts
Do you have products on supermarket or shopping platforms like Citrus, Criteo and Mirakl? We’ll ensure they fly off the (virtual) shelves by managing cutting-edge advertising and implementing growth strategies that deliver repeatable success.
3. Claim Your Missing Cash
If you’ve been selling on Amazon, chances are they owe you money. Here’s the good news: we’ll get it back for you. With a “no win, no fee” policy, we typically recover 4-7% of annual GMV for our clients. That’s a tidy boost to your profits, no strings attached.
4. Tailored Solutions
Every brand is unique, and we treat them that way. From market expansion to custom product development strategies, we’re not here to cookie-cutter your growth - we’re here to craft a path that’s as unique as your brand.
Numbers Don’t Lie - And Ours Are Pretty Impressive
We’re not here to boast (okay, maybe just a little), but when it comes to delivering results, This Way Up doesn’t mess around. Over the years, we’ve earned a reputation for turning ambitious brands into undeniable success stories. Here’s just a taste of what we’ve achieved – because numbers speak louder than words.
From Growth to Profit - You Can Have Both
We took a £4.5M Amazon-based brand and propelled it to a jaw-dropping 59% year-on-year revenue growth. But here’s the kicker – profits didn’t just tag along for the ride; they surged by 56%. The secret? Smart advertising strategies, deep-dive analytics, and optimising every sales opportunity. Why chase growth if it doesn’t come with profits?
Scaling Fast with a Strong Brew
This Way Up grew a popular coffee brand’s monthly revenue from £2K to £110K, all while building a robust subscriber base of more than 10,000 caffeine-loving customers. This transformation wasn’t left to chance. Instead, we homed in on targeted advertising, optimised their storefront, and aligned laser-focused promotions with their business goals. The result? A coffee brand that woke up to its full potential.
Market Domination Done Right
How does 37% growth sound? That’s what we achieved for a health brand, all while keeping their advertising costs in check with an enviable TACOS of just 9%. Balancing growth with profitability is an art - and one we’ve perfected.
Weighted Blanket Breakthrough
When we partnered with a weighted blanket brand, they were ready to grow, but they needed a strategy to break through in a competitive market. Over three months, we increased their sales by an impressive 80%. By focusing on Shopify optimisation, building influence with the right content creators, tackling critical stock management issues, and fine-tuning their ad campaigns, we created a strategy that sent their sales soaring.
Pricing That Works for You
At This Way Up, we believe that strong partnerships start with transparency - and that includes how we price our services. Our pricing model is designed to be flexible, fair, and aligned with what matters most to you - real, measurable growth.
Performance-Driven and Customised
We don’t believe in a one-size-fits-all approach, and that applies to our pricing too. Every brand is unique, so we tailor our plans to match your goals, business size, and needs. Whether you’re in the early stages of scaling or aiming for market domination, we work with you to develop a pricing strategy that fits.
Shared Success Philosophy
Here’s the game-changer - our success is tied to yours. By building a results-driven model, we ensure that our incentives align with your growth. Whether that’s scaling sales or recovering unrealised revenue, we measure our achievements by how far we can take you. This way, you’re not just investing in a service; you’re investing in a partnership that grows along with your brand.
Clear, Upfront Costs - No Surprises
Hidden fees? Hard pass. With This Way Up, you’ll always know what you’re paying for. From day one, we provide a clear breakdown of costs so you can plan for the future with confidence. After all, clear communication goes both ways - we keep it straightforward, jargon-free, and focused on helping you see the true value of your investment.
Zero Upfront Costs for Revenue Recovery
When we say we’re here to deliver value, we mean it. For our Amazon revenue recovery services, you pay nothing upfront. That’s right - we only take a small performance-based percentage once we’ve successfully recovered funds that would’ve otherwise been lost. It’s easy, risk-free, and straight to your bottom line.
With our pricing model, you get flexibility, alignment, and results without the headache of bloated budgets or unclear metrics. At This Way Up, we’ve built a system that works as hard as we do to help your brand thrive. Isn’t it time your investment started delivering more?
Why Choose This Way Up?
We’re not your average e-commerce consultants. We’re deeply embedded in your brand’s success, offering expertise and innovation at every turn. Here’s what makes us stand out in a crowded field:
Experience That Matches Yours
We aren’t theorists - we’ve been in your shoes. We’ve built, scaled, and navigated the exact challenges you face, and come out on the other side. The team comes from the industry, having worked in brands and they know the challenges brands face throughout their business.
Aligned Incentives
We grow when you grow - it’s that simple. Our focus is on working together to achieve real results that make a difference. By aligning our goals with yours, we stay fully committed to your success. Every plan we create is designed to help your business thrive because your wins are our wins too.
Industry Expertise
Data analysts, psychologists, designers, and native language professionals - our diverse team ensures every strategy is backed by insight and creativity.
Proven Success Rates
With an average of 48% YoY growth for our clients - yes, even when stock runs out - we consistently outperform market expectations.
Human Touch
We’re part of your team. Not just consultants in the background, but partners genuinely invested in helping you win.
Your Growth Starts Here
At This Way Up, we believe every brand has untapped potential just waiting to be unlocked. Big, small, experimental, or category leader - wherever you are now, we know how to help you go further.
Are you ready to take the next step? Don’t wait - get the insights and strategies your brand needs to thrive.
The market is waiting. Your growth story starts now - are you in?