Baloo
The Challenge
Baloo had always performed well on Amazon during Q4—historically their biggest sales period—but recent years had seen a decline. The goal was clear: hit $310K in Q4 revenue while maintaining a 32% net profit margin and reclaim their position as a top seasonal seller. To get there, we needed to tackle the roadblocks holding them back and bring their growth trajectory back on track.
The Approach
We took a deep dive into the barriers preventing Baloo from reaching its full potential. A web of compliance issues, violations, and suppressed listings was limiting visibility, so we cleaned house—resolving these issues and standardising listing copy for consistency. At the same time, we restructured their Sponsored Ads campaigns to ensure every ad dollar worked harder.
Stock management was another key focus. We implemented a stock tracking system to maintain healthy inventory levels, which directly informed our promotional and advertising strategy. With Black Friday approaching fast, it was essential to complete all optimisations in time to maximise the seasonal sales surge.
The Impact
%
increase in sales revenue compared to Q4 2023.
%
Total Advertising Cost of Sales.
The Outcome
By early December, Baloo had already surpassed its Q4 revenue target while keeping profit margins strong. With compliance, ads, and stock flow under control, the brand was in its best position in years for continued long-term success.
