How we handle your Amazon data

We work as an extension of your team. That means looking after your data as carefully as we look after your brand. This page explains what Amazon data we access, why we access it, and how we keep it safe.

Who we work with

This Way Up is a full service growth partner for brands selling on Amazon and other online marketplaces. We work directly with brand owners, most of them registered in Amazon Brand Registry, under a service agreement. We only access a brand’s Amazon data when that brand is our client and has given us permission.

How you give us access

When you join us, you authorise our application through Amazon’s own secure consent process in Seller Central. We never ask for your login details. You can remove our access at any time in Seller Central, under Manage Your Apps.

What data we use

Our connection is read only. It never changes your listings, prices, orders or account settings, and we do not collect your customers’ personal information, such as names or addresses. With your permission, we collect:

Brand Analytics: sales and traffic by product (sessions, page views, conversion rate and Featured Offer share), plus Search Query Performance, Search Catalog Performance, Top Search Terms, Market Basket and Repeat Purchase reports
Sales and orders: daily order and sales performance across the marketplaces you sell in
Inventory: FBA stock levels to support restock planning
Finance: fees, refunds, reimbursements and settlements
Advertising: campaign, product, keyword, targeting and search term performance from Amazon Ads
Amazon Marketing Cloud: aggregated, anonymised audience and path-to-purchase insights

How we use Brand Analytics data

We use your Brand Analytics data for one purpose: managing and growing your brand on Amazon. In practice, that means:

Reporting on your sales, traffic and conversion performance
Finding which products, keywords and search terms are driving growth, and where there are gaps
Shaping your advertising strategy, budgets and bids
Planning listing improvements, bundles, promotions and stock
Tracking trends in your category so you can act early

What we never do

We never sell your data or share it with third parties
We never share your data with other clients, or use it to benefit another brand
We never combine your data with other brands’ data in a way that identifies you
We never use your data for anything outside the services we provide to you

How we keep it safe

Your data goes into a private data warehouse on Google Cloud, hosted in the UK. It is encrypted both in transit and at rest. Only the TWU team members working on your account can see it, and every account is protected by two-step verification. We follow Amazon’s Data Protection Policy and Acceptable Use Policy, along with UK and EU data protection law.

How long we keep it

We keep your data while we work together so we can report on long-term trends. If you end your agreement with us, or remove our access in Seller Central, we stop collecting your data straight away and delete what we hold within 30 days, unless you ask us to hand it over first.