What lessons can we learn from the rise and fall of the pure-play direct-to-consumer brands that surged between 2016-2019?

Is your business drowning in data but still struggling to make confident decisions? Discover why more isn't always better when selling on Amazon.

In this episode, Ali & Zamir discuss the often misunderstood concept of discounting in online selling

In this episode, Ali & Zamir debunk the myth that having more products (SKUs) leads to more sales or happier customers, highlighting that too many choices can overwhelm buyers and ultimately hurt your business.

Expansion into new markets often comes wrapped in the promise of growth, increased revenue, and greater visibility - but at what cost?

This episode contains five common mistakes that a lot of new sellers make when starting out.

In the first of a two part special, Ali & Zamir share their personal experiences and mistakes made while starting their Amazon businesses 20 years ago.

In this episode Ali & Zamir digest how Amazon is leveraging AI to personalise search results and enhance product recommendations based on user behaviour and preferences.

In this episode, Ali & Zamir explore an evolving landscape where these sellers are increasingly shifting their focus to alternative platforms like Temu and AliExpress.

Fact: Over 70% of conversions on Amazon now occur on mobile devices.

Are you struggling with profitability in your Amazon advertising?

The battleground for success in 2025 is the search results page, where competition for clicks is fierce.

It’s almost a month since the biggest sales event of the year, the final figures are in and the numbers have been crunched.

As the holiday season approaches, Ali & Zamir reflect on the top 5 mistakes they've seen sellers make during 2024.

In this episode, Ali and Zamir explore the critical balance between being overstocked or understocked.

This episode features predictions for the sales weekend of the year - Black Friday & Cyber Monday.

In this episode, hosts Ali and Zamir are joined by guest Ashley Wright from Social Tale to explore the power of TikTok for brands.

In this episode, Ali and Zamir rip the wrapping off Q4, a crucial period for sellers from October to December.

In this episode, Ali & Zamir explore the philosophy of advertising, by comparing strategies on Google and Amazon.

In this episode Ali & Zamir dive headfirst into the common misconception surrounding Amazon advertising: that higher bids guarantee more visibility.