James Sudcliffe, founder of The Founding Network, joins the pod to talk about why founders become the bottleneck in their own business, why most shouldn't raise money, and how the right conversation can save you six months of mistakes. Watch the full episode.

New US tariffs, a postal duty shake-up, and Amazon's new AI labelling rules all landed this week, and costs are heading up again. Leon and Al break down what it means for sellers, from pricier US shipping to the Red Sea escalation pushing oil past $100 a barrel. Watch the full episode for the details.

From Levi's turning a FIFA logo ban into a viral moment to Budweiser losing $112 million in Qatar, this episode of The Good, Bad, The Ugly breaks down the smartest and most costly marketing moves of the World Cup.

New co-host, same sharp e-commerce talk. Al and Leon cover a surprisingly strong June, the EU's new per-parcel customs fee hitting Temu, Shein and small sellers, and what Amazon's deal with Anthropic could mean for seller payouts. Then: real TACoS numbers to budget for, and the recurring mistakes still costing Amazon sellers money. Watch the full episode on YouTube.

This episode looks at why so many founders have bad agency experiences and what is usually going wrong underneath. Ali and Zamir talk through broken incentives, generic processes, red flags to watch for, and the questions worth asking before you bring in outside help.

In this episode, Ali and Zamir sit down with Samir to talk about what it really takes to keep building on Amazon when fees rise, cash gets tighter, and the market keeps shifting. They get into cash flow, profit vs growth, staying lean, holding rank, and why resilience matters just as much as product quality.

Amazon is not exactly lying to you, but the data is rarely telling the full story. In this episode, Ali and Zamir unpack why great decisions do not come from dashboards alone, and how weather, competitors, timing, and market context can completely change what the numbers seem to say.

If your message sounds clear in your head but still is not landing, this episode is worth your time. Rob D. Willis breaks down why most founders get storytelling wrong, how to create real tension in your message, and what it takes to connect with an audience online.

This episode looks at the real difference between selling on Amazon and selling through your own website. Ali and Zamir unpack customer ownership, confidence, marketplaces, and why your brand is still your most valuable asset. 

In a world full of noise, ads, and AI-generated content, trust matters more than ever. This episode explores how Bayer approaches credibility, storytelling, and human-first content, with practical lessons any brand can take into digital marketing.

Shivali joins the podcast to share practical advice for Amazon sellers on what data to watch, which tools actually matter, and how to approach product research, optimisation, and Prime Day with a clearer strategy.

Amazon is moving on from Rufus, but the bigger issue is what comes next. In this episode, Ali and Zamir look at Amazon’s AI direction, why sellers should ignore the hype, and the growing cash flow risk brands may need to plan for now.

Amazon has rolled out another wave of seller changes. In this episode, Ali and Zamir break down higher FBA fees, the end of prep services, and what Amazon’s Q1 results reveal about the platform’s next move. They also look at rising ad revenue and what it could mean for seller margins, packaging, and profitabilityю

Breaking into the US on Amazon can look exciting from the outside, but the reality is more expensive and demanding than most brands expect. This episode unpacks the pressure points behind US expansion, from rising ad costs and stock planning to the cash flow needed to keep growth from turning into strain.

A practical Amazon Clinic episode on the fixes that make the biggest difference, from packaging and profit margins to the few things sellers should actually be paying attention to each week.

A closer look at Andy Jassy’s latest shareholder letter and what Amazon’s huge AI push could mean for the platform’s future. This episode explores the pressure on cash flow, rising seller costs, and why sellers may end up feeling the impact long before they see the upside.

A sharper look at what modern advertising is getting right, getting wrong, and quietly losing in the process. This episode moves from founder-led content and flat brand campaigns to AI-generated ads and the growing tension between efficiency and real connection.

A practical E-commerce Clinic episode that breaks down why an Amazon listing may not be selling, using real examples to show what is working, what is not, and where sellers should focus first to improve performance

A calmer take on AI, Amazon, and the gap between the hype and what actually matters. This episode cuts through the noise around LLMs, Rufus, and automation, and brings the focus back to what really drives performance for sellers.

A behind-the-scenes look at what it really takes to run a global e-commerce business across very different markets. This episode follows the realities of scaling through travel, local insight, team connection, and the operational messiness that never shows up in the polished version.