0
Skip to Content
This Way Up
This Way Up
About us
Services
Resources
Case studies
Events
Contact
This Way Up
This Way Up
About us
Services
Resources
Case studies
Events
Contact
Folder: Menu
Back
About us
Services
Resources
Case studies
Events
Contact
Distribution Control Is the Moat Most Brands Never Build.
Selling Strategy, Brand Building Zamir Cajee 18/08/2026 Selling Strategy, Brand Building Zamir Cajee 18/08/2026

Distribution Control Is the Moat Most Brands Never Build.

Read More
On Amazon, Your Brand Is the Only Thing You Actually Own.
Brand Building, Selling Strategy Zamir Cajee 08/07/2026 Brand Building, Selling Strategy Zamir Cajee 08/07/2026

On Amazon, Your Brand Is the Only Thing You Actually Own.

Read More
Why Should I Create an Amazon Web Store for My Brand?
Brand Building, Selling Strategy Lucy Clarke 09/05/2025 Brand Building, Selling Strategy Lucy Clarke 09/05/2025

Why Should I Create an Amazon Web Store for My Brand?

Read More
How This Way Up Transforms Brands into Online Marketplace Leaders
Brand Building, Selling Strategy Lucy Clarke 24/02/2025 Brand Building, Selling Strategy Lucy Clarke 24/02/2025

How This Way Up Transforms Brands into Online Marketplace Leaders

Read More

That’s enough about us.
Lets hear about you!

Sitemap

About

Services

Resources

Case Studies

Careers

Events

Find us

London

Manchester

Dubai

Manila

Cape Town

Newsletter

Follow us

Contact us

Get in touch

Terms of Use

Privacy policy

About

Services

Resources

Case studies

Events

Contact
The Upside Podcast
Ask your CEO ANYTHING | Upside #100
19 August 2026
Ask your CEO ANYTHING | Upside #100
19 August 2026

We handed our own team the mic at our Cambridge retreat and let them ask us anything, no script. Real answers on failure, cash flow, and giving up control after five years of building This Way Up.

Read more →
19 August 2026
AI Shopping Agents vs Amazon's $80 Billion Ad Machine | Upside News
17 August 2026
AI Shopping Agents vs Amazon's $80 Billion Ad Machine | Upside News
17 August 2026

A court ruling just revealed what Amazon's most afraid of, and TikTok Shop made FBA fulfilment for TikTok orders official. Here's what both mean for sellers this week.

Read more →
17 August 2026
TikTok Shop vs Amazon: Where Should Your Brand Focus in 2026? | Upside #99
11 August 2026
TikTok Shop vs Amazon: Where Should Your Brand Focus in 2026? | Upside #99
11 August 2026

TikTok Shop hit $64B in GMV last year, so is it time to ditch Amazon? We break down what each platform is actually good for, and why the real question isn't which one to pick.

Read more →
11 August 2026
9 Lessons Every Founder Needs to Hear | Upside #98
5 August 2026
9 Lessons Every Founder Needs to Hear | Upside #98
5 August 2026

James Sudcliffe, founder of The Founding Network, joins the pod to talk about why founders become the bottleneck in their own business, why most shouldn't raise money, and how the right conversation can save you six months of mistakes. Watch the full episode.

Read more →
5 August 2026
New US Tariffs Are Here: Will Your Business Survive? | Upside #97
30 July 2026
New US Tariffs Are Here: Will Your Business Survive? | Upside #97
30 July 2026

New US tariffs, a postal duty shake-up, and Amazon's new AI labelling rules all landed this week, and costs are heading up again. Leon and Al break down what it means for sellers, from pricier US shipping to the Red Sea escalation pushing oil past $100 a barrel. Watch the full episode for the details.

Read more →
30 July 2026
We Ranked The Best and Worst World Cup Marketing | Upside #96
24 July 2026
We Ranked The Best and Worst World Cup Marketing | Upside #96
24 July 2026

From Levi's turning a FIFA logo ban into a viral moment to Budweiser losing $112 million in Qatar, this episode of The Good, Bad, The Ugly breaks down the smartest and most costly marketing moves of the World Cup.

Read more →
24 July 2026
We Audited 30+ 6-Figure DTC Accounts: Here's What's Broken and How to Fix It | Upside #95
15 July 2026
We Audited 30+ 6-Figure DTC Accounts: Here's What's Broken and How to Fix It | Upside #95
15 July 2026

New co-host, same sharp e-commerce talk. Al and Leon cover a surprisingly strong June, the EU's new per-parcel customs fee hitting Temu, Shein and small sellers, and what Amazon's deal with Anthropic could mean for seller payouts. Then: real TACoS numbers to budget for, and the recurring mistakes still costing Amazon sellers money. Watch the full episode on YouTube.

Read more →
15 July 2026
Most Agencies Don't Want you to know this... | Upside #94
8 July 2026
Most Agencies Don't Want you to know this... | Upside #94
8 July 2026

This episode looks at why so many founders have bad agency experiences and what is usually going wrong underneath. Ali and Zamir talk through broken incentives, generic processes, red flags to watch for, and the questions worth asking before you bring in outside help.

Read more →
8 July 2026
The Amazon cash trap with Sameed Naviwala| Upside #93
6 July 2026
The Amazon cash trap with Sameed Naviwala| Upside #93
6 July 2026

In this episode, Ali and Zamir sit down with Samir to talk about what it really takes to keep building on Amazon when fees rise, cash gets tighter, and the market keeps shifting. They get into cash flow, profit vs growth, staying lean, holding rank, and why resilience matters just as much as product quality.

Read more →
6 July 2026
Why Smart Brands Look Beyond the Dashboard | Upside #92
25 June 2026
Why Smart Brands Look Beyond the Dashboard | Upside #92
25 June 2026

Amazon is not exactly lying to you, but the data is rarely telling the full story. In this episode, Ali and Zamir unpack why great decisions do not come from dashboards alone, and how weather, competitors, timing, and market context can completely change what the numbers seem to say.

Read more →
25 June 2026
How to Stop Sounding Painfully Corporate (With Rob D. Willis) | Upside #91
18 June 2026
How to Stop Sounding Painfully Corporate (With Rob D. Willis) | Upside #91
18 June 2026

If your message sounds clear in your head but still is not landing, this episode is worth your time. Rob D. Willis breaks down why most founders get storytelling wrong, how to create real tension in your message, and what it takes to connect with an audience online.

Read more →
18 June 2026
Amazon destroying your D2C? | Upside #90
11 June 2026
Amazon destroying your D2C? | Upside #90
11 June 2026

This episode looks at the real difference between selling on Amazon and selling through your own website. Ali and Zamir unpack customer ownership, confidence, marketplaces, and why your brand is still your most valuable asset. 

Read more →
11 June 2026
How Bayer Builds Trust in an AI World | Upside #89
8 June 2026
How Bayer Builds Trust in an AI World | Upside #89
8 June 2026

In a world full of noise, ads, and AI-generated content, trust matters more than ever. This episode explores how Bayer approaches credibility, storytelling, and human-first content, with practical lessons any brand can take into digital marketing.

Read more →
8 June 2026
Shivali Patel Reveals What Data Most Amazon Sellers Ignore
27 May 2026
Shivali Patel Reveals What Data Most Amazon Sellers Ignore
27 May 2026

Shivali joins the podcast to share practical advice for Amazon sellers on what data to watch, which tools actually matter, and how to approach product research, optimisation, and Prime Day with a clearer strategy.

Read more →
27 May 2026
Amazon’s Next Big Problem
20 May 2026
Amazon’s Next Big Problem
20 May 2026

Amazon is moving on from Rufus, but the bigger issue is what comes next. In this episode, Ali and Zamir look at Amazon’s AI direction, why sellers should ignore the hype, and the growing cash flow risk brands may need to plan for now.

Read more →
20 May 2026
Amazon's Squeezing Sellers Again - Fees Up, Prep Gone, Profits Soaring
13 May 2026
Amazon's Squeezing Sellers Again - Fees Up, Prep Gone, Profits Soaring
13 May 2026

Amazon has rolled out another wave of seller changes. In this episode, Ali and Zamir break down higher FBA fees, the end of prep services, and what Amazon’s Q1 results reveal about the platform’s next move. They also look at rising ad revenue and what it could mean for seller margins, packaging, and profitabilityю

Read more →
13 May 2026
Entering the US Market: Costs, Strategy & Mistakes
29 April 2026
Entering the US Market: Costs, Strategy & Mistakes
29 April 2026

Breaking into the US on Amazon can look exciting from the outside, but the reality is more expensive and demanding than most brands expect. This episode unpacks the pressure points behind US expansion, from rising ad costs and stock planning to the cash flow needed to keep growth from turning into strain.

Read more →
29 April 2026
Amazon Sellers Asked… We Answered (Amazon Clinic Ep. 2)
22 April 2026
Amazon Sellers Asked… We Answered (Amazon Clinic Ep. 2)
22 April 2026

A practical Amazon Clinic episode on the fixes that make the biggest difference, from packaging and profit margins to the few things sellers should actually be paying attention to each week.

Read more →
22 April 2026
Andy Jassy's just put $200B on red
22 April 2026
Andy Jassy's just put $200B on red
22 April 2026

A closer look at Andy Jassy’s latest shareholder letter and what Amazon’s huge AI push could mean for the platform’s future. This episode explores the pressure on cash flow, rising seller costs, and why sellers may end up feeling the impact long before they see the upside.

Read more →
22 April 2026
Why Founder Led Brands Are Taking Over
22 April 2026
Why Founder Led Brands Are Taking Over
22 April 2026

A sharper look at what modern advertising is getting right, getting wrong, and quietly losing in the process. This episode moves from founder-led content and flat brand campaigns to AI-generated ads and the growing tension between efficiency and real connection.

Read more →
22 April 2026
This Is Why Your Amazon Listing Isn’t Selling
22 April 2026
This Is Why Your Amazon Listing Isn’t Selling
22 April 2026

A practical E-commerce Clinic episode that breaks down why an Amazon listing may not be selling, using real examples to show what is working, what is not, and where sellers should focus first to improve performance

Read more →
22 April 2026
AI Is Not Intelligent - And We Can Prove It
17 April 2026
AI Is Not Intelligent - And We Can Prove It
17 April 2026

A calmer take on AI, Amazon, and the gap between the hype and what actually matters. This episode cuts through the noise around LLMs, Rufus, and automation, and brings the focus back to what really drives performance for sellers.

Read more →
17 April 2026
We Ran Our Business Across 4 Countries in 4 Weeks
17 April 2026
We Ran Our Business Across 4 Countries in 4 Weeks
17 April 2026

A behind-the-scenes look at what it really takes to run a global e-commerce business across very different markets. This episode follows the realities of scaling through travel, local insight, team connection, and the operational messiness that never shows up in the polished version.

Read more →
17 April 2026
Middle East Conflict: Are Supply Chains Under Pressure Again?
17 April 2026
Middle East Conflict: Are Supply Chains Under Pressure Again?
17 April 2026

A practical conversation on supply chain risk, geopolitical disruption, and how businesses can respond without panicking. This episode looks at what rising tensions in the Gulf could mean for shipping, costs, and long-term resilience.

Read more →
17 April 2026
We Answered Real Amazon Seller Problems (Amazon Clinic)
17 April 2026
We Answered Real Amazon Seller Problems (Amazon Clinic)
17 April 2026

A hands-on Amazon seller clinic covering the problems that show up in real life, from login headaches and weak CTR to auto campaign decisions and listings that suddenly stop showing in search.

Read more →
17 April 2026
How Understanding People Built an E-Commerce Empire (With Umar Farooq Rana)
16 April 2026
How Understanding People Built an E-Commerce Empire (With Umar Farooq Rana)
16 April 2026

A wide-ranging conversation on building real-world technology, solving hard infrastructure problems, and eventually turning that same mindset toward human performance. This episode moves from ecommerce systems and entrepreneurship to sleep, recovery, and the idea that personal optimisation matters just as much as business growth.

Read more →
16 April 2026
Expert Digital Marketing and Growth Strategist (Rafay Raheel)
16 April 2026
Expert Digital Marketing and Growth Strategist (Rafay Raheel)
16 April 2026

A focused conversation on what happens when Amazon growth and DTC growth are treated as part of the same system, not two separate worlds. This episode explores conversion, retention, funnel gaps, and why better performance starts with fixing what happens after the click.

Read more →
16 April 2026
Side Hustles, Trend Products, and Testing Fast
15 April 2026
Side Hustles, Trend Products, and Testing Fast
15 April 2026

A practical conversation about low-risk business ideas that can be tested quickly without tying up too much money. From niche kits to print-on-demand products, this episode is all about moving fast, spotting demand, and learning by doing.

Read more →
15 April 2026
NEXT's Journey: From Catalog to Market Dominance
15 April 2026
NEXT's Journey: From Catalog to Market Dominance
15 April 2026

A closer look at why Next keeps moving forward while other legacy retailers lose ground. This episode explores the role of leadership, long-term thinking, and operational control in building a retail business that can still grow in a tougher market.

Read more →
15 April 2026
Understanding Your Brand: The Key to E-Commerce Success (with Dax Dupré)
10 April 2026
Understanding Your Brand: The Key to E-Commerce Success (with Dax Dupré)
10 April 2026

A grounded conversation on what real brand growth looks like when you understand your customer properly. Drawing on experience across FMCG and ecommerce, this episode explores how better targeting, cleaner decision-making, and sharper use of data lead to stronger conversion.

Read more →
10 April 2026