AH! YES
The Challenge
2024 came with big ambitions—and even bigger price increases. With our best-seller jumping 50% in price, we set out to grow revenue by 30% year-on-year, hitting $1M on Amazon.com while keeping TACoS below 10%. Without the seasonal sales boost of Q4 to rely on, this needed to be a year-long, strategic push for sustainable growth.
The Approach
With no seasonality to lean on, we focused on steady, predictable growth throughout the year. Regular promotions became a key strategy, with the higher price points allowing us to offer deeper discounts for major events like Prime Day and Black Friday. Advertising spend scaled alongside sales, always staying within TACoS targets. We also leaned heavily into competitor and search term targeting, ensuring AH! YES stayed top of mind for the right customers.
Stock management was another crucial piece of the puzzle. By closely tracking inventory levels, we shifted ad spend to other product lines whenever stock issues arose, keeping overall sales momentum intact.
The Impact
%
Exceeded our growth target for 2024.
£ k
Monthly Revenue from Prime day Promo.
£M
revenue target, with an 8% Total Advertising Cost of Sales.
The Outcome
By mid-December, we hit our $1M revenue target, proving that strong strategy beats market challenges. With a disciplined approach to pricing, promotions, and advertising, AH! YES didn’t just grow—it grew profitably.
