Freddie’s Farm
The Challenge
The goal was to support Freddie’s Farm in increasing its rate of sale on Ocado post-launch, in order to meet the target run rate set by the buyer. Hitting this benchmark was key—not only to secure the brand’s position on Ocado, but also to unlock potential listings for other products in the portfolio and build compelling case studies to present to future retail partners.
The Approach
We began by reviewing the product listings on Ocado and recommended optimisations to boost on-site conversion—this included refining titles, enhancing product descriptions, improving imagery, and encouraging customer reviews. Next, we conducted keyword research for the listed products and launched targeted campaigns. We kicked things off with a two-week 'test and learn' phase to evaluate keyword performance across different campaign types. Based on the results, we provided the brand with clear insights and a strategic proposal to drive sustained growth moving forward.
The Impact
x
brand sales doubled in the first 12 weeks.
weeks
Time it took to outperform the buyer target.
months
Sustained growth led to new listings in Tesco & Sainsbury’s.
The Outcome
We’ve seen strong results from the campaign so far, with an average ROAS of 374% and weekly sales up 278% compared to when the brand first launched on Citrus. Over 13,000 units have been sold through the platform in just 15 months, with Citrus now accounting for 31% of total sales—a clear driver of growth for the brand.
