Yin & Yang Superfoods
The Challenge
to grow the account from zero sales, rapidly reach (and surpass) the breakeven point, and ensure the project’s long-term sustainability for the brand.
The Approach
While sales were on the rise, maintaining profitability became a challenge, as the account was operating at a monthly loss. To turn things around, we implemented a refreshed strategy focused on competitive pricing and a streamlined, highly targeted ad structure. The goal was to build long-term, sustainable growth by increasing organic sales in a more efficient way.
The Impact
%
Net Profit Margin.
k+
units sold in the last 12 months.
%
on the previous 12 months.
The Outcome
Within just one month, the brand reached breakeven and continued to scale profitably in the months that followed. With the account now generating healthy returns, it became a more attractive opportunity for further investment. Thanks to these solid strategic foundations, the brand has been able to accelerate growth while maintaining strong profit margins.
