Amazon is moving on from Rufus, but the bigger issue is what comes next. In this episode, Ali and Zamir look at Amazon’s AI direction, why sellers should ignore the hype, and the growing cash flow risk brands may need to plan for now.

Amazon has rolled out another wave of seller changes. In this episode, Ali and Zamir break down higher FBA fees, the end of prep services, and what Amazon’s Q1 results reveal about the platform’s next move. They also look at rising ad revenue and what it could mean for seller margins, packaging, and profitabilityю

Breaking into the US on Amazon can look exciting from the outside, but the reality is more expensive and demanding than most brands expect. This episode unpacks the pressure points behind US expansion, from rising ad costs and stock planning to the cash flow needed to keep growth from turning into strain.

A practical Amazon Clinic episode on the fixes that make the biggest difference, from packaging and profit margins to the few things sellers should actually be paying attention to each week.

A closer look at Andy Jassy’s latest shareholder letter and what Amazon’s huge AI push could mean for the platform’s future. This episode explores the pressure on cash flow, rising seller costs, and why sellers may end up feeling the impact long before they see the upside.

A sharper look at what modern advertising is getting right, getting wrong, and quietly losing in the process. This episode moves from founder-led content and flat brand campaigns to AI-generated ads and the growing tension between efficiency and real connection.

A practical E-commerce Clinic episode that breaks down why an Amazon listing may not be selling, using real examples to show what is working, what is not, and where sellers should focus first to improve performance

A calmer take on AI, Amazon, and the gap between the hype and what actually matters. This episode cuts through the noise around LLMs, Rufus, and automation, and brings the focus back to what really drives performance for sellers.

A behind-the-scenes look at what it really takes to run a global e-commerce business across very different markets. This episode follows the realities of scaling through travel, local insight, team connection, and the operational messiness that never shows up in the polished version.

A practical conversation on supply chain risk, geopolitical disruption, and how businesses can respond without panicking. This episode looks at what rising tensions in the Gulf could mean for shipping, costs, and long-term resilience.

A hands-on Amazon seller clinic covering the problems that show up in real life, from login headaches and weak CTR to auto campaign decisions and listings that suddenly stop showing in search.

A wide-ranging conversation on building real-world technology, solving hard infrastructure problems, and eventually turning that same mindset toward human performance. This episode moves from ecommerce systems and entrepreneurship to sleep, recovery, and the idea that personal optimisation matters just as much as business growth.

A focused conversation on what happens when Amazon growth and DTC growth are treated as part of the same system, not two separate worlds. This episode explores conversion, retention, funnel gaps, and why better performance starts with fixing what happens after the click.

A practical conversation about low-risk business ideas that can be tested quickly without tying up too much money. From niche kits to print-on-demand products, this episode is all about moving fast, spotting demand, and learning by doing.

A closer look at why Next keeps moving forward while other legacy retailers lose ground. This episode explores the role of leadership, long-term thinking, and operational control in building a retail business that can still grow in a tougher market.

A grounded conversation on what real brand growth looks like when you understand your customer properly. Drawing on experience across FMCG and ecommerce, this episode explores how better targeting, cleaner decision-making, and sharper use of data lead to stronger conversion.

A wide-angle look at a week of changes that could hit brands from several directions at once, from US tariff risk and TikTok’s growing commerce muscle to new questions around Amazon affiliate control and attribution.

A forward-looking conversation on where Amazon is heading next, and how sellers may need to rethink visibility, advertising, pricing, and strategy as the platform evolves.

Before you launch a product, you need more than a good idea. This episode looks at the research, positioning, pricing, and planning that help turn a potential launch into something the market actually wants.

A look back at how Argos went from retail pioneer to a brand that lost its edge, and what that tells us about customer expectations, fulfilment, and long-term thinking in modern commerce.