From a backpacking trip in South America to shelves at Tesco and Co-op, this episode follows the making of Superfoodio and the pivots that shaped its growth. It’s a founder story about instinct, resilience, and building a food brand that people actually want to come back to.

Google has changed the rules of search, and e-commerce brands are already feeling it. This episode looks at what AI search means for traffic, visibility, and why SEO now has to work differently.

A sharp look at the end of the US de minimis exemption and what it means for UK and EU brands shipping to America. This episode breaks down the cost, compliance, and fulfilment changes sellers need to think about now.

A clear look at how B2B marketplaces like Faire and Ankorstore are changing wholesale for independent brands. This episode explores why more businesses are using these platforms to simplify orders, reach more retailers, and grow beyond traditional wholesale models.

A look at Amazon’s star-only seller feedback update and why it matters for brand owners and FBA sellers. The episode explores what happens when ratings lose context, and why seller reputation can take a hit even when the issue sits with Amazon.

A more personal episode on global growth, remote teams, and the value of meeting people face to face. From South Africa reflections to practical lessons on international expansion, this one is as much about people and culture as it is about business.

A grounded look at Amazon retail arbitrage and why quick flips are not the same as building a real business. This episode explores the gap between short-term reselling wins and long-term brand value.

A practical look at Amazon profit margins, from gross vs net margin to fees, COGS, advertising, and overheads. The episode explores what sellers need to track to build healthier, more sustainable margins.

A practical look at whether TikTok is better at driving direct sales or building brand awareness. The episode explores TikTok Shop, viral reach, and how brands can use the platform more strategically in a crowded market.

A closer look at Amazon’s low-inventory-level fee and what it means for sellers trying to balance stock, costs, and growth. The episode explores whether the policy improves inventory health or simply adds more pressure on smaller businesses.

A practical conversation on digital trade, social commerce, and AI, with a look at how Scottish businesses can use new technologies and marketplaces to grow internationally. The episode also explores productivity, data, and the digital strategies helping businesses stay competitive.

A fast-moving look at June across AI, ecommerce, and founder life, from Scottish business support and DigiExpo West to Cannes Lions and Prime Day preparation. The episode explores how quickly the landscape is shifting and what that means for businesses heading into a busy summer.

A practical look at how to find reliable suppliers for an Amazon business, from Alibaba and Global Sources to the Canton Fair. The episode explores factory visits, sample checks, and the supplier vetting steps that can help avoid expensive mistakes.

A practical breakdown of Amazon ACOS vs TACOS and why the difference matters for seller strategy. The episode explores when ACOS should be used tactically, why TACOS gives a broader view of performance, and how both metrics shape growth decisions

A practical look at how Amazon Prime Day timing can shape sales performance, organic rankings, and seller strategy. The episode explores why preparation matters, how announcement timing affects buying behaviour, and what sellers should do to be ready.

A closer look at Amazon’s FBA capacity limits and what they could mean for sellers ahead of Prime Day. The episode also explores the wider impact on inventory planning, margins, and Amazon Haul.

Ali and Zamir unpack Amazon’s FBA capacity limits and what they could mean for sellers heading into Prime Day. They also explore the wider ripple effects on inventory planning, margins, and Amazon Haul.

Ali, Zamir, Leon, and James share their different paths into e-commerce and what hands-on experience has taught them about growth. The conversation also turns to Amazon Prime Day, with practical insight on inventory planning, promotions, and getting ready for peak sales.

Ali and Zamir unpack the biggest ideas from Andy Jassy’s annual shareholder letter, from Amazon’s push toward sub-two-hour delivery to its growing ambitions in AI. They explore how customer obsession, long-term thinking, and a culture of constant reinvention are shaping what Amazon could look like in 2025 and beyond.

Ali and Zamir reflect on the reality of entrepreneurship, where freedom often comes with longer hours, bigger risks, and a very different kind of reward. They share how building successful businesses has given them the flexibility to live and work on their own terms, and why that path is not for everyone, but can completely change your life.