Amazon’s Next Big Problem

Strategy
Written By Ali Shariat

Episode Description

Amazon officially killed Rufus… and we called it months ago. We break down why Amazon’s AI shopping assistant failed, what’s replacing it, and what sellers should really focus on instead of AI hype.

Rufus is on the way out, but that is not the real story. In this episode, Ali and Zamir break down why Amazon’s AI hype missed the mark, what the shift toward Alexa-style search could mean next, and why sellers should be paying much closer attention to cash flow, reserves, and the pressure Amazon may put on brands over the next 12 to 24 months.

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Ali Shariat
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