Why Founder Led Brands Are Taking Over

Episode Description

This week we’re trying something a bit different.

We break down the good, the bad and the ugly of modern advertising — from founder-led brands that are doing it right, to lazy campaigns that completely miss the mark, to the growing use of AI in big brand ads.

We get into:

• Why founder-led content is driving so much engagement right now

• Why big brands struggle to replicate it

• The problem with modern “story-first” ads that forget the product

• Why some campaigns feel completely disconnected from reality

• The rise of AI-generated ads and the backlash that comes with it

• Whether AI is actually improving advertising or removing what makes it work

If you’re building a brand or working in marketing, this is a real look at what’s working right now — and what isn’t.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, get in touch.