Hip Pop
Citrus / Criteo
The Challenge
Hip Pop was already using Citrus for their Sainsbury’s online sales but knew they weren’t squeezing the most out of it. With limited time and expertise, they needed someone to maximise returns—so they called us in. The goal? Hit a minimum ROAS of 275% within their agreed budget. No pressure.
The Approach
First, we studied their past campaigns to see what worked and what didn’t. One big gap? No Cross Sell campaigns. These little gems place your product alongside complementary items, opening the door to incremental sales. So, we rolled up our sleeves, researched the best product pairings for their kombucha, and launched new Cross Sell campaigns to get them in front of the right customers.
The Impact
%
Return on ad spend tracked at the target level for the first 3 months
+%
over the next 6 months.
+%
above the original target for the last quarter.
The Outcome
With new campaigns in place and existing ones optimised, sales through Citrus started climbing—fast. And they didn’t stop. Twelve months in, we’re still working with Hip Pop, fine-tuning and scaling their success.
