Ali and Zamir reflect on the reality of entrepreneurship, where freedom often comes with longer hours, bigger risks, and a very different kind of reward. They share how building successful businesses has given them the flexibility to live and work on their own terms, and why that path is not for everyone, but can completely change your life.

Ali and Zamir unpack how the US-China tariff war is reshaping cross-border trade for Amazon sellers. They explore the impact on pricing, stock planning, and margins in an increasingly unpredictable market.

In this special episode, Ali and Zamir share how their entrepreneurial journeys began and what led them to build This Way Up. It’s a candid conversation about hustle, adaptability, and growth.

Ali and Zamir explore Amazon’s new AI tool, Project Amelia, and question whether gendered AI names shape user perception. They also ask whether Amelia is genuinely useful for sellers or still too limited to deliver real value.

Explore how activities that were once commonplace have been stamped out by Amazon to ensure fair competition and protect genuine sellers from the adverse effects of fraudulent reviews.

Learn how to scale your business with precision and strategic foresight, using comparisons to the classic game Age of Empires to bring the ideas to life. We explore how intentional team expansion helps you avoid becoming the bottleneck in your own business, and how AI can give you access to expert support on a part-time basis.

What lessons can we learn from the rise and fall of the pure-play direct-to-consumer brands that surged between 2016-2019?

Is your business drowning in data but still struggling to make confident decisions? Discover why more isn't always better when selling on Amazon.

In this episode, Ali & Zamir discuss the often misunderstood concept of discounting in online selling

In this episode, Ali & Zamir debunk the myth that having more products (SKUs) leads to more sales or happier customers, highlighting that too many choices can overwhelm buyers and ultimately hurt your business.

Expansion into new markets often comes wrapped in the promise of growth, increased revenue, and greater visibility - but at what cost?

This episode contains five common mistakes that a lot of new sellers make when starting out.

In the first of a two part special, Ali & Zamir share their personal experiences and mistakes made while starting their Amazon businesses 20 years ago.

In this episode Ali & Zamir digest how Amazon is leveraging AI to personalise search results and enhance product recommendations based on user behaviour and preferences.

In this episode, Ali & Zamir explore an evolving landscape where these sellers are increasingly shifting their focus to alternative platforms like Temu and AliExpress.

Fact: Over 70% of conversions on Amazon now occur on mobile devices.

Are you struggling with profitability in your Amazon advertising?

It’s almost a month since the biggest sales event of the year, the final figures are in and the numbers have been crunched.