In this episode, Ali & Zamir debunk the myth that having more products (SKUs) leads to more sales or happier customers, highlighting that too many choices can overwhelm buyers and ultimately hurt your business.

Expansion into new markets often comes wrapped in the promise of growth, increased revenue, and greater visibility - but at what cost?

This episode contains five common mistakes that a lot of new sellers make when starting out.

In the first of a two part special, Ali & Zamir share their personal experiences and mistakes made while starting their Amazon businesses 20 years ago.

In this episode Ali & Zamir digest how Amazon is leveraging AI to personalise search results and enhance product recommendations based on user behaviour and preferences.

In this episode, Ali & Zamir explore an evolving landscape where these sellers are increasingly shifting their focus to alternative platforms like Temu and AliExpress.

Fact: Over 70% of conversions on Amazon now occur on mobile devices.

Are you struggling with profitability in your Amazon advertising?

The battleground for success in 2025 is the search results page, where competition for clicks is fierce.

It’s almost a month since the biggest sales event of the year, the final figures are in and the numbers have been crunched.

As the holiday season approaches, Ali & Zamir reflect on the top 5 mistakes they've seen sellers make during 2024.

In this episode, Ali and Zamir explore the critical balance between being overstocked or understocked.

This episode features predictions for the sales weekend of the year - Black Friday & Cyber Monday.

In this episode, hosts Ali and Zamir are joined by guest Ashley Wright from Social Tale to explore the power of TikTok for brands.

In this episode, Ali and Zamir rip the wrapping off Q4, a crucial period for sellers from October to December.

In this episode, Ali & Zamir explore the philosophy of advertising, by comparing strategies on Google and Amazon.

In this episode Ali & Zamir dive headfirst into the common misconception surrounding Amazon advertising: that higher bids guarantee more visibility.

In this episode, Zamir and Ali dive into the economics of search, and in particular, Amazon advertising

In this episode, Zamir and Ali break down the key changes to Amazon’s fees in 2024 and discuss how these new policies will impact sellers.

In this episode, hosts Zamir and Ali dig into the controversial topic of why some brands refuse to sell on Amazon.