We took Baloo Living Co. from a stalling premium blanket brand to $552K in Q4 revenue, up 74% in two years, by fixing the compliance issues and ad inefficiencies that were quietly capping growth.
The Challenge
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The Challenge *
Baloo Living Co. had built a strong presence on Amazon US during the weighted blanket boom, but as the category cooled off, growth stalled along with it. Sitting at the premium end of the market made it harder to reach the right customer, and a 13.2% return rate was quietly eating into profit. The brief was simple to say and harder to do: bring Q4 growth back, cut returns, clear up the listing suppressions holding the brand back, and get more out of every advertising dollar.
The Approach
We rebuilt the listings from the ground up, tightening the SEO and levelling up the creative so it actually justified the premium price point. Underneath that sat a set of long standing compliance issues that kept triggering suppressions, something that had been quietly capping visibility for longer than anyone realised, so we resolved those one by one. A new stock monitoring process gave us a clear read on FBA inventory, and that fed directly into how promotions and ad spend were planned. On advertising, we restructured the whole campaign architecture across Sponsored Products, Sponsored Brands and Sponsored Display, so targeting got sharper and budget could scale into whatever was actually working.
The Impact
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74%
Increase in Q4 sales revenue over two years.
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80%
More ad-driven units sold within the first year.
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16%
Lower cost per acquisition within the first year.
The Outcome
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The Outcome *
By December, Baloo Living Co. had already beaten its own record, growing Q4 revenue by 74% in two years, and advertising worked harder at every stage getting there: ad-driven units sold rose 80%, the cost of winning each new customer dropped 16%, and click-through-rate more than doubled with a 150% jump. With compliance, stock and advertising all pulling in the same direction, Baloo Living Co. is in its strongest seasonal position in years, and set up to keep building from here. This builds on our original work with Baloo, which first turned Q4 around back in 2023.
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