0
Skip to Content
This Way Up
This Way Up
About us
Services
Resources
Case studies
Events
Contact
This Way Up
This Way Up
About us
Services
Resources
Case studies
Events
Contact
Folder: Menu
Back
About us
Services
Resources
Case studies
Events
Contact
Reviews Are Equity. Treat an Attack Like Theft, Not a Bad Day
Brand Building, Selling Strategy Zamir Cajee 21/09/2026 Brand Building, Selling Strategy Zamir Cajee 21/09/2026

Reviews Are Equity. Treat an Attack Like Theft, Not a Bad Day

Read More
VAT Across the EU: OSS, IOSS, and the Five-Country Pan-EU Question
Selling Strategy Zamir Cajee 14/09/2026 Selling Strategy Zamir Cajee 14/09/2026

VAT Across the EU: OSS, IOSS, and the Five-Country Pan-EU Question

Read More
The Weather Changed Your Sales. Did Your Dashboard Tell You?
Selling Strategy Zamir Cajee 11/09/2026 Selling Strategy Zamir Cajee 11/09/2026

The Weather Changed Your Sales. Did Your Dashboard Tell You?

Read More
When a Big Brand Shows Up in Your Category, Here's What Actually Happens.
Selling Strategy, Brand Building Zamir Cajee 04/09/2026 Selling Strategy, Brand Building Zamir Cajee 04/09/2026

When a Big Brand Shows Up in Your Category, Here's What Actually Happens.

Read More
Your Listing Is Now a Source Document, Not a Keyword List.
Selling Strategy Zamir Cajee 03/09/2026 Selling Strategy Zamir Cajee 03/09/2026

Your Listing Is Now a Source Document, Not a Keyword List.

Read More
Alexa for Shopping, Explained Without the Hype
Selling Strategy Zamir Cajee 27/08/2026 Selling Strategy Zamir Cajee 27/08/2026

Alexa for Shopping, Explained Without the Hype

Read More
Organic and Paid Aren't Two Strategies. They're Two Doors Into the Same Room.
Selling Strategy, Amazon Advertising Zamir Cajee 25/08/2026 Selling Strategy, Amazon Advertising Zamir Cajee 25/08/2026

Organic and Paid Aren't Two Strategies. They're Two Doors Into the Same Room.

Read More
EPR Explained Without the Panic. And Why You Register Before the Goods Arrive.
Selling Strategy Zamir Cajee 20/08/2026 Selling Strategy Zamir Cajee 20/08/2026

EPR Explained Without the Panic. And Why You Register Before the Goods Arrive.

Read More
Distribution Control Is the Moat Most Brands Never Build.
Selling Strategy, Brand Building Zamir Cajee 18/08/2026 Selling Strategy, Brand Building Zamir Cajee 18/08/2026

Distribution Control Is the Moat Most Brands Never Build.

Read More
I Did a Victory Lap When Rufus Died. Here's Why I Was Right.
Selling Strategy Zamir Cajee 14/08/2026 Selling Strategy Zamir Cajee 14/08/2026

I Did a Victory Lap When Rufus Died. Here's Why I Was Right.

Read More
GPSR, Plainly: the Responsible Person and What It Actually Demands.
Selling Strategy Zamir Cajee 12/08/2026 Selling Strategy Zamir Cajee 12/08/2026

GPSR, Plainly: the Responsible Person and What It Actually Demands.

Read More
Walk the Share-Chain: How to Find the Exact Link That's Broken.
Profit & Costs, Selling Strategy Zamir Cajee 06/08/2026 Profit & Costs, Selling Strategy Zamir Cajee 06/08/2026

Walk the Share-Chain: How to Find the Exact Link That's Broken.

Read More
Your Listing Was Never a Keyword Container. AI Just Made That Impossible to Ignore.
Selling Strategy Zamir Cajee 04/08/2026 Selling Strategy Zamir Cajee 04/08/2026

Your Listing Was Never a Keyword Container. AI Just Made That Impossible to Ignore.

Read More
EU Compliance Does Not Cover the UK (and Vice Versa)
Selling Strategy Zamir Cajee 31/07/2026 Selling Strategy Zamir Cajee 31/07/2026

EU Compliance Does Not Cover the UK (and Vice Versa)

Read More
Can They See You, or Won't They Choose You? The One Split That Governs Everything.
Profit & Costs, Selling Strategy Zamir Cajee 30/07/2026 Profit & Costs, Selling Strategy Zamir Cajee 30/07/2026

Can They See You, or Won't They Choose You? The One Split That Governs Everything.

Read More
Multiple Sellers on Your Listing Isn't Healthy Competition. It's a Slow Bleed.
Selling Strategy Zamir Cajee 29/07/2026 Selling Strategy Zamir Cajee 29/07/2026

Multiple Sellers on Your Listing Isn't Healthy Competition. It's a Slow Bleed.

Read More
Amazon Isn't Saturated. It's Just Done Carrying Amateurs.
Selling Strategy Zamir Cajee 27/07/2026 Selling Strategy Zamir Cajee 27/07/2026

Amazon Isn't Saturated. It's Just Done Carrying Amateurs.

Read More
Category Decides Your Compliance Load: a Supplement and a Toy Face Different Worlds.
Selling Strategy Zamir Cajee 24/07/2026 Selling Strategy Zamir Cajee 24/07/2026

Category Decides Your Compliance Load: a Supplement and a Toy Face Different Worlds.

Read More
The LTV Asymmetry: Why Amazon Wants Your Customer Happy More Than You Do.
Selling Strategy, Customer & Growth Zamir Cajee 22/07/2026 Selling Strategy, Customer & Growth Zamir Cajee 22/07/2026

The LTV Asymmetry: Why Amazon Wants Your Customer Happy More Than You Do.

Read More
Amazon Just Made Launching Cheaper. That’s Not a Reason to Launch.
Selling Strategy Zamir Cajee 20/07/2026 Selling Strategy Zamir Cajee 20/07/2026

Amazon Just Made Launching Cheaper. That’s Not a Reason to Launch.

Read More
Older Posts

That’s enough about us.
Lets hear about you!

Sitemap

About

Services

Resources

Case Studies

Careers

Events

Find us

London

Manchester

Dubai

Manila

Cape Town

Newsletter

Follow us

Contact us

Get in touch

Terms of Use

Privacy policy

About

Services

Resources

Case studies

Events

Contact
The Upside Podcast
GPT-6 Is Here. Amazon Sellers Shouldn't Care (Yet) | Upside News
16 September 2026
GPT-6 Is Here. Amazon Sellers Shouldn't Care (Yet) | Upside News
16 September 2026

This week: is ChatGPT-6 Astra really AGI, Amazon puts Rufus inside WhatsApp, and TikTok Shop opens 12 EU markets to UK sellers, with a much bigger compliance catch than the headline suggests.

Read more →
16 September 2026
Amazon Won't Cheapen Your Brand. Hiding From It Will | Upside #103
9 September 2026
Amazon Won't Cheapen Your Brand. Hiding From It Will | Upside #103
9 September 2026

Amazon Clinic returns for episode three, answering real seller questions on premium branding, testing quietly under a different storefront, where Amazon's cut actually comes from, staffing the account, exit planning, and diagnosing a failed FBA attempt.

Read more →
9 September 2026
Amazon Drone Delivery in the UK? | Upside News
4 September 2026
Amazon Drone Delivery in the UK? | Upside News
4 September 2026

This week: Amazon's Prime Air drones go live in the UK, CPI climbs to 2.9% ahead of a squeezed Q4, and AWD finally launches in the UK and EU, with a look at whether it's worth the fee structure and lock in.

Read more →
4 September 2026
30 Minutes of AI Knowledge Your Competitors Don't Have | Upside #102
2 September 2026
30 Minutes of AI Knowledge Your Competitors Don't Have | Upside #102
2 September 2026

A practical framework for setting up AI so you're not starting from scratch every time you switch platforms. This episode covers the four things every business needs: agents, context files, connectors and skills, and how to build them without the jargon.

Read more →
2 September 2026
£100K Amazon Scam? (Costly Launch Mistakes to Avoid) | Upside #101
26 August 2026
£100K Amazon Scam? (Costly Launch Mistakes to Avoid) | Upside #101
26 August 2026

Round two of the real questions and mistakes we see from brands starting on Amazon, from a £100k agency quote that made no sense to the two spreadsheets that actually tell you your margin.

Read more →
26 August 2026
Shein Is Collapsing, Whatnot Just Hit $20 Billion | Upside News
24 August 2026
Shein Is Collapsing, Whatnot Just Hit $20 Billion | Upside News
24 August 2026

Whatnot passes 1 billion orders and hits a $20B valuation. Shein's IPO value keeps sliding. What both mean for Amazon sellers, and why UK sellers are caught in a de minimis gap of their own.

Read more →
24 August 2026
Ask your CEO ANYTHING | Upside #100
19 August 2026
Ask your CEO ANYTHING | Upside #100
19 August 2026

We handed our own team the mic at our Cambridge retreat and let them ask us anything, no script. Real answers on failure, cash flow, and giving up control after five years of building This Way Up.

Read more →
19 August 2026
AI Shopping Agents vs Amazon's $80 Billion Ad Machine | Upside News
17 August 2026
AI Shopping Agents vs Amazon's $80 Billion Ad Machine | Upside News
17 August 2026

A court ruling just revealed what Amazon's most afraid of, and TikTok Shop made FBA fulfilment for TikTok orders official. Here's what both mean for sellers this week.

Read more →
17 August 2026
TikTok Shop vs Amazon: Where Should Your Brand Focus in 2026? | Upside #99
11 August 2026
TikTok Shop vs Amazon: Where Should Your Brand Focus in 2026? | Upside #99
11 August 2026

TikTok Shop hit $64B in GMV last year, so is it time to ditch Amazon? We break down what each platform is actually good for, and why the real question isn't which one to pick.

Read more →
11 August 2026
9 Lessons Every Founder Needs to Hear | Upside #98
5 August 2026
9 Lessons Every Founder Needs to Hear | Upside #98
5 August 2026

James Sudcliffe, founder of The Founding Network, joins the pod to talk about why founders become the bottleneck in their own business, why most shouldn't raise money, and how the right conversation can save you six months of mistakes. Watch the full episode.

Read more →
5 August 2026
New US Tariffs Are Here: Will Your Business Survive? | Upside #97
30 July 2026
New US Tariffs Are Here: Will Your Business Survive? | Upside #97
30 July 2026

New US tariffs, a postal duty shake-up, and Amazon's new AI labelling rules all landed this week, and costs are heading up again. Leon and Al break down what it means for sellers, from pricier US shipping to the Red Sea escalation pushing oil past $100 a barrel. Watch the full episode for the details.

Read more →
30 July 2026
We Ranked The Best and Worst World Cup Marketing | Upside #96
24 July 2026
We Ranked The Best and Worst World Cup Marketing | Upside #96
24 July 2026

From Levi's turning a FIFA logo ban into a viral moment to Budweiser losing $112 million in Qatar, this episode of The Good, Bad, The Ugly breaks down the smartest and most costly marketing moves of the World Cup.

Read more →
24 July 2026
We Audited 30+ 6-Figure DTC Accounts: Here's What's Broken and How to Fix It | Upside #95
15 July 2026
We Audited 30+ 6-Figure DTC Accounts: Here's What's Broken and How to Fix It | Upside #95
15 July 2026

New co-host, same sharp e-commerce talk. Al and Leon cover a surprisingly strong June, the EU's new per-parcel customs fee hitting Temu, Shein and small sellers, and what Amazon's deal with Anthropic could mean for seller payouts. Then: real TACoS numbers to budget for, and the recurring mistakes still costing Amazon sellers money. Watch the full episode on YouTube.

Read more →
15 July 2026
Most Agencies Don't Want you to know this... | Upside #94
8 July 2026
Most Agencies Don't Want you to know this... | Upside #94
8 July 2026

This episode looks at why so many founders have bad agency experiences and what is usually going wrong underneath. Ali and Zamir talk through broken incentives, generic processes, red flags to watch for, and the questions worth asking before you bring in outside help.

Read more →
8 July 2026
The Amazon cash trap with Sameed Naviwala| Upside #93
6 July 2026
The Amazon cash trap with Sameed Naviwala| Upside #93
6 July 2026

In this episode, Ali and Zamir sit down with Samir to talk about what it really takes to keep building on Amazon when fees rise, cash gets tighter, and the market keeps shifting. They get into cash flow, profit vs growth, staying lean, holding rank, and why resilience matters just as much as product quality.

Read more →
6 July 2026
Why Smart Brands Look Beyond the Dashboard | Upside #92
25 June 2026
Why Smart Brands Look Beyond the Dashboard | Upside #92
25 June 2026

Amazon is not exactly lying to you, but the data is rarely telling the full story. In this episode, Ali and Zamir unpack why great decisions do not come from dashboards alone, and how weather, competitors, timing, and market context can completely change what the numbers seem to say.

Read more →
25 June 2026
How to Stop Sounding Painfully Corporate (With Rob D. Willis) | Upside #91
18 June 2026
How to Stop Sounding Painfully Corporate (With Rob D. Willis) | Upside #91
18 June 2026

If your message sounds clear in your head but still is not landing, this episode is worth your time. Rob D. Willis breaks down why most founders get storytelling wrong, how to create real tension in your message, and what it takes to connect with an audience online.

Read more →
18 June 2026
Amazon destroying your D2C? | Upside #90
11 June 2026
Amazon destroying your D2C? | Upside #90
11 June 2026

This episode looks at the real difference between selling on Amazon and selling through your own website. Ali and Zamir unpack customer ownership, confidence, marketplaces, and why your brand is still your most valuable asset. 

Read more →
11 June 2026
How Bayer Builds Trust in an AI World | Upside #89
8 June 2026
How Bayer Builds Trust in an AI World | Upside #89
8 June 2026

In a world full of noise, ads, and AI-generated content, trust matters more than ever. This episode explores how Bayer approaches credibility, storytelling, and human-first content, with practical lessons any brand can take into digital marketing.

Read more →
8 June 2026
Shivali Patel Reveals What Data Most Amazon Sellers Ignore
27 May 2026
Shivali Patel Reveals What Data Most Amazon Sellers Ignore
27 May 2026

Shivali joins the podcast to share practical advice for Amazon sellers on what data to watch, which tools actually matter, and how to approach product research, optimisation, and Prime Day with a clearer strategy.

Read more →
27 May 2026
Amazon’s Next Big Problem
20 May 2026
Amazon’s Next Big Problem
20 May 2026

Amazon is moving on from Rufus, but the bigger issue is what comes next. In this episode, Ali and Zamir look at Amazon’s AI direction, why sellers should ignore the hype, and the growing cash flow risk brands may need to plan for now.

Read more →
20 May 2026
Amazon's Squeezing Sellers Again - Fees Up, Prep Gone, Profits Soaring
13 May 2026
Amazon's Squeezing Sellers Again - Fees Up, Prep Gone, Profits Soaring
13 May 2026

Amazon has rolled out another wave of seller changes. In this episode, Ali and Zamir break down higher FBA fees, the end of prep services, and what Amazon’s Q1 results reveal about the platform’s next move. They also look at rising ad revenue and what it could mean for seller margins, packaging, and profitabilityю

Read more →
13 May 2026
Entering the US Market: Costs, Strategy & Mistakes
29 April 2026
Entering the US Market: Costs, Strategy & Mistakes
29 April 2026

Breaking into the US on Amazon can look exciting from the outside, but the reality is more expensive and demanding than most brands expect. This episode unpacks the pressure points behind US expansion, from rising ad costs and stock planning to the cash flow needed to keep growth from turning into strain.

Read more →
29 April 2026
Amazon Sellers Asked… We Answered (Amazon Clinic Ep. 2)
22 April 2026
Amazon Sellers Asked… We Answered (Amazon Clinic Ep. 2)
22 April 2026

A practical Amazon Clinic episode on the fixes that make the biggest difference, from packaging and profit margins to the few things sellers should actually be paying attention to each week.

Read more →
22 April 2026
Andy Jassy's just put $200B on red
22 April 2026
Andy Jassy's just put $200B on red
22 April 2026

A closer look at Andy Jassy’s latest shareholder letter and what Amazon’s huge AI push could mean for the platform’s future. This episode explores the pressure on cash flow, rising seller costs, and why sellers may end up feeling the impact long before they see the upside.

Read more →
22 April 2026
Why Founder Led Brands Are Taking Over
22 April 2026
Why Founder Led Brands Are Taking Over
22 April 2026

A sharper look at what modern advertising is getting right, getting wrong, and quietly losing in the process. This episode moves from founder-led content and flat brand campaigns to AI-generated ads and the growing tension between efficiency and real connection.

Read more →
22 April 2026
This Is Why Your Amazon Listing Isn’t Selling
22 April 2026
This Is Why Your Amazon Listing Isn’t Selling
22 April 2026

A practical E-commerce Clinic episode that breaks down why an Amazon listing may not be selling, using real examples to show what is working, what is not, and where sellers should focus first to improve performance

Read more →
22 April 2026
AI Is Not Intelligent - And We Can Prove It
17 April 2026
AI Is Not Intelligent - And We Can Prove It
17 April 2026

A calmer take on AI, Amazon, and the gap between the hype and what actually matters. This episode cuts through the noise around LLMs, Rufus, and automation, and brings the focus back to what really drives performance for sellers.

Read more →
17 April 2026
We Ran Our Business Across 4 Countries in 4 Weeks
17 April 2026
We Ran Our Business Across 4 Countries in 4 Weeks
17 April 2026

A behind-the-scenes look at what it really takes to run a global e-commerce business across very different markets. This episode follows the realities of scaling through travel, local insight, team connection, and the operational messiness that never shows up in the polished version.

Read more →
17 April 2026
Middle East Conflict: Are Supply Chains Under Pressure Again?
17 April 2026
Middle East Conflict: Are Supply Chains Under Pressure Again?
17 April 2026

A practical conversation on supply chain risk, geopolitical disruption, and how businesses can respond without panicking. This episode looks at what rising tensions in the Gulf could mean for shipping, costs, and long-term resilience.

Read more →
17 April 2026